The Scale Room runs every quarter. Weekly letter readers hear the next date first.
The Scale Room · free live class with Deb Afuye
Learn how to structure your business so it can grow beyond you.
The Scale Room is a free, live online class for African business owners. In one evening, Deb Afuye walks you through what your customers really pay you for, how your business makes and spends its money, and which parts of the work you can hand off first.
Save your free seat
Registration takes two minutes. Every registration is reviewed.
Get the next date
Free live class
Saturday 14 November
7PM WAT
Next date coming soon
- Live online, with Deb
- About 2½ hours
- Free to attend
- Two workbooks to keep
Live now. Check your email or WhatsApp for the joining link.
Who it's for
For owners of running businesses who are ready to grow.
You run a real business somewhere in Africa, and most of these sound familiar.
You have customers, a team and steady sales.
Most decisions still wait for you.
An order twice your size would stretch you thin.
You want to grow without giving it more of your hours.
The evening
What you'll learn, step by step.
- 01
What your customers really pay you for
You'll name the problem you solve for them, why they choose you over the alternatives and what keeps them coming back. Everything else in the evening builds on this.
- 02
What your business must be good at
The work you have to do well to deliver that value every time, and which parts of it you can hand off first.
- 03
How your business makes and spends money
You'll map it on a single page: who you serve, how you reach them, how the money comes in and where it goes out. Seen together, it shows you where the business earns, where it leaks and which parts still run through you.
- 04
The five areas that let a business grow without you
Customer, people, process, tech and governance. You'll get a plain introduction to each, so you can see which one needs attention first in your business.
- 05
Your first step, in detail
We take one of the five areas apart in detail, so you leave with a clear first step to take in your own business.
You'll leave with
Clear next steps by Monday morning.
01
A clear view of your value
What your business is worth today, and how far it can realistically scale.
02
Your business on one page
A one-page map showing where money comes in, where it goes and where the business still leans on you.
03
Two free workbooks
Two workbooks to keep working on your business after the class ends.
Your host
Deb Afuye
Deb Afuye is a strategist and venture builder with ten years across PwC, Coronation Group and her firm, Kimani Advisory. Through Scale with Deb, she teaches owners of growing African businesses how to move from the tuck shop to an institution.
She brings the tools banks and large companies pay consultants for, and turns them into plain next steps for the business on your street.
Questions
Before you register
How much does it cost?
Nothing. The Scale Room is free.
Where does it happen?
Live online. Once your registration is reviewed, the joining link comes to you by email and WhatsApp.
What time is 7PM WAT where I am?
Accra and London 6PM. Lagos, Kinshasa and Douala 7PM. Johannesburg, Cairo and Kigali 8PM. Nairobi and Addis Ababa 9PM. The class runs for about two and a half hours.
Who should come?
Owners of running businesses who are ready to build structure. If you have customers and staff, and most decisions still wait for you, this evening is for you.
What if I can't make this date?
The Scale Room runs every quarter. Join the weekly letter and you'll hear the next date before anyone else.
The Scale Room
Saturday 14 November, 7PM WAT.
Two and a half hours, live with Deb, on how to structure your business for growth.
The Scale Room
The next date is coming soon.
Weekly letter readers hear it first.
The weekly letter
Hear about every Scale Room first.
Every Tuesday morning at 7:00 WAT, you get a short letter from Deb with one idea, one tool you can use straight away and one number worth knowing. It takes about ten minutes to read, and subscribers hear about each new Scale Room date before anyone else.
Almost there. Check your inbox and confirm your subscription to start receiving the letter.